INLAND TRANSPORTATION Essay Example | Topics and Well Written Essays - 2000 words

INLAND TRANSPORTATION - Essay Example Herne Organics will also have a distribution pattern that is determined by the proximity of the respective clients. Shifts for deliveries will be organised around this concept. Lastly, a lot of support will be needed in terms of the trained drivers, efficient mechanics and experience in supply chain management. The latter essay is an examination of the transport options available to a company that specializes in organic vegetables and salads. This business was initially a small one, however, following re-investment and expansion in the sector, the company now focuses on production of organic products. There is a need to look at some of the avenues available to the company in terms of vehicle fleet management. Additionally, financial and operational challenges will be examined with strict adherence to the UK vehicle and operator serve agency’s rules and regulations. Herne Organics has the option of either outsourcing or owning their fleet of vehicles for transportation. If the company chooses to outsource this business function, then it stands to benefit from the great experience that the transporting company will have. Since such experts have worked with so many other businesses, then they are likely to develop solutions that are well suited to this company. (Emp, 2007) If the company chooses to own its fleet of vehicles then they may have to dedicate a lot of finance and time towards running this fleet. By outsourcing, the Kent Limited will be spared from this hustle and bustle. Outsourcing also, transfers some of the risks that arise out of owning one’s fleet. This is usually because of the need to maintain an operational lease. Additionally, vehicles require a lot of maintenance and this eats onto the company’s profits. By outsourcing, the company can eradicate this issue. If the company opts to own its fleet of vehicles, it would have

William Shakespeare’s The Tempest and History Essay Example for Free

William Shakespeare’s The Tempest and History Essay Literature often reflects the times it is written in. Often, great stories come from the events of the day or some oft-talked about idea or thought. History, society and culture can mostly be studied well through the literature of that specific period. Here, we take a comprehensive look into The Tempest, one of the last plays written by the England’s greatest William Shakespeare. Regarded as a comedy in the beginning, it was later labeled as one of his late romances. The Tempest is arguably said to have been written in the early 17th century (1610-11). However, this is said to be so because it was entered into the Stationer’s Register in 1623, along with 16 other Shakespeare plays. The first recorded staging of the play was in the autumn of 1611 by the King’s Men. As with many other Shakespeare’s plays, the exact date is hypothetical. However, the comparisons, storyline and the society and situation he draws from are enough to conclude that the play was one his later and finer works, where even the stage commands were perfectly written. There are two interesting facts about the play, which is indicative of the literary supremacy of the play. The Tempest is said to be probably the last play which Shakespeare wrote alone. Also, it is one of only two plays, which has an original plot. As any other Shakespearean work, The Tempest has attracted the attention of many critics, across centuries. While some argue that the play should be seen as Shakespeare’s swansong and his praise of the theatre and its effects, many others seem to identify colonial strains in the play. Yet others say that it addresses the higher and philosophical questions of life. While all views are welcome, given that Shakespeare himself offered no explanation for writing the play, it would be enlightening to dwell on some predominant aspects of the play in detail. Shakespeare lived in England but his plays were rarely set in England. They were set mostly in Italy. This one takes place somewhere in the Mediterranean, on an island. Many say that the island in his mind was the Bermudas. Shakespeare is unlikely to have travelled to Italy in his time but he surely knew a lot about life there, thanks to the great classics in which he buried himself. More than giving us a glimpse into the history of England, his plays give us a sneak peek into the history of Italy. Coming back to The Tempest, it can be safely concluded that the play gives three strong undercurrents: 1) The theme of shipwreck 2) The theme of slavery, and in a broader perspective, the theme of colonialism. 3) The theme of human questions, like, what is man? How much does he govern his life and the lives of others? We will try and analyze each, while trying to place it in a historical context. Shipwrecks A certain history paper available online, presented by Luke Sakowski, reveals a very interesting point. The period between 1600 and 1700 has been called the Age of Reason. It was the age of new learning. People were becoming more receptive to new ideas. They were accepting the world and thoughts beyond their own society. Here is a quote from Sakowski’s paper. During the period, the explorers from the countries of Europe continue to search for new worlds, and ways to gain wealth. The civilizations of Asia and the Middle East remain within their natural boundaries because they had no reason to leave their countries; they preferred to be separated from the rest of the world. Thus, shipwrecks were a contemporary event in the 17th century, when there were many expeditions led by individuals and nations. Erasmus’ Naufragium (the Shipwreck- translated into English in 1606), William Strauchey’s True Reportory of the Wracke ( an eye-witness account of the shipwreck at the Bermudas, written in 1610 and Peter Martyr’s De Orbo Novo, translated into English in 1555, are said to have influenced The Tempest. Not only are shipwrecks fodder for storytellers, it is also an event in history. Each century, every 50 years or even a decade is identified by a great tragedy in air, water or otherwise. The most noted example to anyone in the 20th and 21st centuries is the tragedy of the Titanic. Every ship is compared to it, every anniversary is remembered and similar stories are written. So also, in Shakespeare’s time, shipwrecks, irrespective of whether there was any loss of life or not would have been documents in the efforts of a country to discover or visit other shores. However, the Summer 1996 Shakespeare Oxford Newsletter clearly states that even after careful study of the William Strachey’s and Silvester Jourdain’s pamphlets (in Wright’s 1964 A Voyage to Virginia in 1609), they were not particularly impressed with the parallels. Also, it is important to understand the affectations of the time. It was easy for Shakespeare to write about an island, a shipwreck, magic and a tempest, knowing well that the audience would be able to relate to it. Today, it would seem highly unlikely. The colonial theme In spite of many treating it as a pure work of art, distanced from politics and indicative of the artist and his skill, the dominant colonial theme in The Tempest is most interesting. Professor Thomas Cartelli called The Tempest as â€Å"a privileged text in the history of colonialist discourse†. There is a master here, Prospero, and two slaves – Ariel and Caliban. There is an island, which was captured by Prospero with his magical powers. It is explained in the second scene that when he had first reached the island, Prospero had used Caliban’s knowledge and had learnt about the island. But later, he enslaved Caliban, while even educating and ‘civilizing’ him. So also, Prospero freed Ariel, who was buried in a tree, by a curse from the earlier inhabitant of the island, Sycorax, Caliban’s mother. While most critics tend to see the colonial strain through the character of Caliban, it could be a mistake to overlook the character of Ariel in this context. He is also bullied and taunted by Prospero and threatened to perform his wishes. He keeps reminding Prospero of the freedom he was promised, to which again the reply is taunting. The major difference between Ariel and Caliban is the approach they take towards Prospero. While one obeys him most willingly, looking forward to the freedom that he is promised, Caliban does so most hatefully. He resents Prospero and makes his resentment known. He even goes to the extent of saying that the language that Prospero taught him has come as a blessing because he can now curse him using it. The takeover of the island can be taken as a direct reference to the colonization of islands, and the civilizing of Caliban can be the inculcation of Western ideals and education in the natives. But nothing is conclusive. More so, because it is not sure whether the playwright was for or against colonialism. While his protagonist, Prospero, uses his powers for the rightful purposes, Shakespeare has to a certain extent, justified the resentment of Caliban and even Ariel. Many critics have dwelt on the discourse of colonialism in The Tempest in depth. Reginald Shepherd, author of Orpheus in the Bronx, wrote in his blog that The Tempest, if read in relation to the (evolving and inconsistent) English colonial project in the New World, lays out the real contradictions it will imaginarily (that is, ideologically) resolve with exemplary clarity. By allowing the â€Å"Other† to speak and make his case, if only in the ostensible master’s language, the text permits the undermining of the colonialist discourse it not only participates in but in some ways inaugurates, Shepherd wrote. It is important to understand the position that Shakespeare takes in interpreting the play. In my view, Shakespeare has cleverly incorporated what he thinks of colonialism into the play, enlightening and confusing us at the same time. While he is trying to make a hero of Prospero, he is also trying to evoke sympathy for Caliban and Ariel. Though there is no pardon for what Caliban has done (trying to rape Miranda), Shakespeare presents an idol for him to look up to – Ariel. Some have tried to draw influences of the Crusades in the play. However, it is a historical fact that the Crusades were fought much earlier in the 12th century. Going at a tangent, I would like to say that seeking Christian themes in the play would be a rather easy task. Almost all of Shakespeare’s plays have good, evil, forgiveness, revenge and repentance. It is a given that Shakespeare lived in an era where he would have been influenced by the Church and its preaching. The human theme This brings me to the third theme of the play. The human aspect. It is said that Shakespeare was also influenced by Montaigne’s essay Of Cannibals, while writing The Tempest. A striking proof of this is the fact that Caliban is an anagram for cannibal. However, I would like to bring to your notice to the similarities in the names of Caliban and Ariel with Cain and Abel. While there are many characters in the play, these two are in the centre along with Prospero. Most of the human or inhuman characteristics revolve around them. Power is the dominant word in the play. Every man wants to have the power to at least control his own world. His actions are governed by the yearning for this power. To a certain extent, Prospero is successful in getting the power. His magic gives him the power to govern the island and even the seas. Ariel causes the tempest, on Prospero’s command. However, he failed when in the first place, his throne as duke of Milan was usurped by his younger brother. He was unable to use his power to prevent himself from being banished. In Milan, his magic did not work. Twelve years after his banishment, he wants revenge. And circumstance gives him that opportunity. However, his idea of power and justice is subjective. We see that on the island, where Prospero is the sole authority, he has no qualms about enslaving Caliban and Ariel. It may seem a little ridiculous to the reader, but one should understand that it is a perspective play. It is seen from the eyes of the protagonist. Public sympathies are always with Prospero, and even more with Miranda. The good-natured Ariel is almost taken for granted and Caliban hardly deserves sympathy. After all, he is a deformed person, hardly human. However, there is justification for all at the end of the play, as in other Shakespeare romances. Prospero returns to his rightful throne, he forgives his brother and his conspirators, Ferdinand and Miranda get married and more importantly, Caliban and Ariel get their freedom, as promised. But an unexpected development is that Prospero relinquishes his magical powers on the island. There is an underlying message that he may not have to use it ever again. William Shakespeare was a true renaissance writer. He supported the cause of the arts. However, in spite of the new thinking that was setting in, there was the underlying truth that good characteristics were always rewarded in the end. Society was still in transition and knowledge was up for the grabs. Shakespeare was careful not to make any mistakes in the play. He was mindful of his audience. He met the requirements of the stage. He even went further and brought in a lot of music and effects. His work was certainly ahead of his times. Still, the play is set in the certain period and satisfied the thinking of that period, so much so that it was termed ‘great’ by many. Shakespeare heralded the Renaissance. Humanism – how much humans could accomplish – was prominent in his writings. He explored colonialism in a way that would out the audience in thought. Expeditions and discoveries of lands were one thing but taking over another’s land was another. If you say Shakespeare and colonialism in the same breath, The Tempest is the only example, though race and color has been also presented in Othello. Concluding this discourse about The Tempest and history, I would like to quote Anne Barton. â€Å"The Tempest is an extraordinarily obliging work of art. It will lend itself to almost any interpretation, any set of meanings imposed upon it: it will even make them shine. †

Command and Conquer: Generals Unit Tactics: GLA Unit Strategies

Command and Conquer: Generals Unit Tactics: GLA Unit Strategies Command and Conquer: Generals Unit Tactics: GLA Unit Strategies: The GLA or Global Liberation Army is known for its resourcefulness and shrewd tactics. Some of the armored vehicles including technicals and marauders have the ability to scavenge destroyed enemy vehicle and upgrade their firepower. One of the key important units to look out for is the scud launcher, bomb truck and the terrorist infantry unit. The truck can be very deceptive and can inflict serious damage on enemy structures. Learn more about GLA units and the strategies required to use them in this Command and Conquer: Generals tactics guide. Rebel: The rebel is the basic infantry unit of the GLA. It has the ability to capture buildings, which can be researched at the barracks. There are several additional abilities that can be upgraded. You can increase the damage by 25 percent if you research AP bullets at the black market. Whats more, you can also use their stealth ability against enemy infantry. All you have to do is research the camouflage upgrade at the Palace to have this ability. With the help of stealth, the GLA rebel units can ambush enemy units, particularly in areas that are left undefended. With stealth, you can use them to capture buildings and oil derricks silently. RPG Trooper: The RPG trooper is very handy unit against both land and air units, but can get killed by the Chinese Gatling tanks, American Humvees and infantry units. Use 5-6 units to destroy armored vehicles and aircraft easily. You can also put them inside GLA Technicals to inflict maximum damage. Just like the rebels, the RPG troopers fire power can be increased by 25 percent if upgraded to AP rockets at the black market. Terrorists: These are very dangerous when used against enemy tanks and missile launchers, but can easily fall prey to Gatling tanks, Humvees, pathfinders or foot infantry. Always disperse them and then detonate enemy units, do not use them in packs. In most skirmish maps, you will find vacant black-colored cars. Garrison them inside to create car bombs and drive inside enemy buildings and units to inflict maximum damage. But, remember that they can also cause damage to nearby GLA structures and units, so use them wisely. These are very resourceful and are the one of the best Command and Conquer Generals tactics for the GLA faction. Angry Mob: Angry mob are generally a group of specially created units that can cause maximum damage. They are generally created in groups. They can be unlocked after building the Palace. They have the most unique weapons including stones, Molotov cocktails and can be upgraded with firearms after researching arm the mob at the palace. While they are not the best of command and conquer: generals tactics to employ against USA pathfinders, Humvees and Chinese Gatling tanks, they can cause serious damage to tanks and enemy structures. Use at least 4-5 upgraded mobs against enemy buildings and vehicles. They can also be a great option for defending key GLA structures. Jarmen Kell: This unit is the perfect answer to USAs Colonel Burton. He has the abilities of the sniper and can denote buildings through his remote controlled bomb. You can use him to snipe infantry units as well as vehicle drivers and later steal them. But, his weakness is the slow reload time of his sniper rifle. You can easily eliminate Jarmen Kell with the help of your anti-stealth units. But, beware, he can hide inside buildings and take out all your infantry units. To make things difficult, the building does not change to the GLA team color, but once you locate him, you can force him to evacuate by throwing flash bang grenades. Hijacker: Hijackers are one of the most expensive units of the GLA faction, but can be tactically employed to inflict the maximum damage. They are mainly used to steal assault and general enemy vehicles. You can use them to capture enemy vehicles with the first level veteran status. You can also hijack enemy dozers, build their structures and units and create havoc on them with their own structures. to unlock the hijacker, you will have to build, palace, barracks and sped three general points. Quite a hard work to create this unique unit! GLA Armored Vehicles: Technical: Playing as GLA ensures you have excellent Command and Conquer: Generals tactics and strategies up on your sleeves. Most GLA vehicles are very resourceful. The technical is the best example of a cheap, resourceful yet destructive GLA vehicle. It can serve as an excellent vehicle transport for infantry, terrorists and hijackers. Put some of them inside and drop them on the enemy zone make your fight easier. A good example of its resourcefulness is its ability to upgrade its firepower by stealing scrap of destroyed enemy vehicles. Just run over the scraps of two destroyed vehicles and see its firepower change from machine gun to missile attacks. Scorpion: The scorpion may be the weakest armored vehicle of the GLA, but once it is upgraded with scorpion rockets, it can cause destruction to enemy vehicles and infantry. Scorpion upgrades are mainly available at the arms dealer structure, the palace and the black market. To upgrade its fire power to rockets research the scorpion rockets at the arms dealer, but if you want to upgrade it with deadly anthrax, then research toxin shells. This can inflict serious damage to the opponents infantry units. You can also enhance the damages by researching anthrax beta at the palace. When battling against enemy units, use at least 7-8 upgraded Scorpions to get excellent damage results. Marauder: The Marauder is one of prime GLA armored vehicles. With its increased range, accuracy and good armor the Marauder can cause great damage to your opponents vehicles and units. It has features similar to the scorpion. You can upgrade using scraps of enemy units and use it to fire anthrax weapons from its projectiles. Use at least 6-7 marauders along with other units while planning an attack on your opponents. The rest upgrades are similar to the Scorpion. Quad Cannon: The quad cannon can be used as a good defensive unit against light armored vehicles and infantry. But, it is very weak against heavy armored vehicles and air units. Always have a group 0f 5 or 6 quad cannons to take out any nuisance infantry units. You can increase its damage power by 25 percent by researching AP bullets at the black market. Rocket Buggy: Rocket Buggies are fast, accurate, but have slow reload times. Because they are fast-paced, they can easily hide beyond the reach of enemy units and come back strong. The best tactic is to use 3-4 rocket buggies to shoot and quickly hide them beyond the reach of enemy units. When it reloads, attack your opponents again. Using its speed and heavy fire power can be the perfect strategy against your opponents. Bomb Truck: Bomb trucks are extremely effective against a large group of enemy units. As the name suggests, bomb trucks are loaded with explosives and chemical weapons. You can employ multiple tactics with these expensive units. Use them silently to sneak inside enemy base and run over a cluster of vehicles. You can also use them to sneak into unguarded enemy structures. Scud Launcher: The scud launcher is GLAs artillery weapon that can fire scud missiles from a good distance. It has two types of fire power-anthrax warheads and explosives. When playing skirmish battles in Command and Conquer: Generals, use the scud launchers explosives against enemy structures and warheads on infantry and vehicles. Make sure your launchers are protected with RPG troopers and marauders as they are very vulnerable against enemy armors. Because they can bombard from a great distance, make sure you place them at strategic isolated areas near enemy base camp. Toxin Tractor: This unit spurts green toxins at enemy units and can be very effective against light infantry units. You can eliminate your opponents infantry garrisoned in civilian buildings. But, always support it with other units and make sure they are far off against heavy armor.

Image Of Child Heros :: essays research papers

Image of Child Heros The image of a child hero or â€Å"trickster† is seen in many cultures. This kind of role can tell a lot about how a culture acts and reacts to things. The idea of the child hero in stories written and told before the birth of Christ probably reflect the peoples beliefs that the child is the future, and therefore carries some sort of power or gift. For stories that were written after the birth of Christ, the child could reflect the idea stated above, or it could also be the peoples belief in an infant savior, that a child will make everything right again. Whether the story comes from before Christ or after, the one uniform aspect about these stories is that they are present in every culture, all around the world. The image of the â€Å"trickster† is also very prevalent in the different cultures. It is seen in many different fables and moral-based stories. â€Å"You cannot go against the Philistine, you are but a youth, and he has long been a man of war†(Metzger 145). This is what King Saul of Israel said to David when he proposed that he fight the Philistine warrior Goliath. The story of David and Goliath is quite possibly one of the oldest child hero stories. It was part of the Bible, in the Old Testament. In this story a young man named David proposes to the king of Israel that he fight and attempt to kill Goliath, the giant that had been plaguing Israel. The king agrees, however hesitantly, and David goes on to slay the beast using just a slingshot. While this story is not one that was made up, it still shows us that the ancient Hebrews believed in the fact that a child, or in this case teen, has the will and motivation to do the impossible. Staying on the eastern side of the world, we will next see examples of Russian stories. In the former Soviet Union, a lot of the time stories, books and other types of art were hard to come by. â€Å"In a broader sense, though, recent years have witnessed genuine cultural enrichment, as Gorbachevs glasnost policy permitted the works of previously forbidden writers, artists, and cinematographers to become accessible†(Grolier Multimedia). After the public was able to get at the mass of stories that had been kept from them, there was even more of an increase of books and other forms of art. The Russian people now had much more of an incentive to write. â€Å"In a certain village, not near, not far,

Consumer Buying Behavior Comparison in Marketing Strategies Essay

In order to help creating new offerings, improving communication, organizing delivery and, eventually, increasing the sale. It is important to understand the consumer buying behavior from situational, personality and social aspects. This paper will briefly discuss the marketing strategies of two giant retail department stores, Walmart and Macy’s, in terms of customer buying behaviors. Macy’s atmospheric settings provide strong stimuli for its customers. First, every season, Macy’s puts up different window showcases to demonstrate its classic and artistic tastes. Also, different ambient colors are used in its shopping environment. These seasonal changes should be able to boost the sale of the fashion apparel. Secondly, Macy’s decorates different themes for different holidays, such as Easter, Mother’s day, Halloween, Christmas, etc. the gift shopping behaviors are likely induced by these themes. Thirdly, Macy’s always plays a comfort and light background music, customers would spend more time into shopping with a good mood as the text points out:† People’s moods temporarily affect their spending patterns† (Tanner, J., Raymond, M. & Schuster, C, 2001) On the other hand, it seems that Walmart pays a lot of attention to the shoppers’ personality factors. First, Walmart concentrates on the idea of â€Å"money saving†. Walking into a Walmart, the â€Å"Rollback† tags with two comparing prices are everywhere. The economical shoppers would compare more on the prices. Secondly, customers who prefer one stop shopping might find that Walmart, with its stock of food, toy, auto parts, etc, is more convenient than other shopping centers. Thirdly, Walmart shelves â€Å"as seen on TV† items and dollar items along the cashier to affect the shopping decisions. While waiting in the checkout line, customers are likely to pick up these items as they are categorized as low-involvement products. Moreover, social factors are also well considered by these two retail giants. In terms of social class, Macy’s focuses more on the middle-class families whereas Walmart targets on the customers with standard income. Wal-Mart exclusives have a mean household income of about $57K (Scarborough Research, 2005). Also, the products, Walmart is selling, represent the main stream of a geographical culture whereas Macy’s might satisfy some groups with special subculture interests such as high-end golf clubs or perfumes. In sum, consumer buying behavior is a very important element in the marketing strategies of a company. Situational, personality and social factors will influence the consumer buying behavior dramatically.

Discuss Gi lyard s bubble theory , Royster s t Essays - Thought

Discuss Gi lyard ' s bubble theory , Royster ' s t Essays - Thought Discuss Gi lyard ' s bubble theory , Royster ' s theory of su bject position and the relationship between them . The question seeks to explore both Gilyard's bubble Theory and Royster's theory of subject position by juxtaposing the two. The bubble that Gilyard makes reference to is the seemingly impenetrable bubble of social inequality among members of present day society. Royster refers to these groups as insiders and outsiders. Outsider groups such as Blacks continue to be marginalized by a society which embraces the principles of White insider privilege. This barrier is upheld by the pervasive societal view of which makes no effort to challenge or pop' this bubble. The meaningless discourse which stems from this ideology neither seeks to highlight the disparities which exist nor to develop new ideologies or ways of thinking in order to level the playing field. The only remedy for this is to seek contrasting ways of life and viewpoints in order to enlarge the bubble; to make it more inclusive and forward thinking so that the bubbly may one day be burst. The salient point within Royster's essay is that " subject position really is everything". Subjectivity and subject position both speak to how a person is seen in the eyes of those around them and the place that society assigns them. Royster also highlights the disconnect between the qualities assigned to a person and the true essence of who they are. She speaks to the feeling of superiority that those around her hold on issues that she knows much more about because she's lived through them as well as the voice that they have assigned to her without knowing what she claims to be her true voice. The they in this scenario is the White Man, the final judge of what one's position in life actually is. Both theories focus on American society and view African Americans as the disadvantaged group that they are. They also highlight the false ideologies that continue to be throughout communities and population and the need for new voices and information to be disseminated. However, while both writers call for persons to act, when given the opportunity to do so, Royster does not lead by the example her words tried to set.