Personal Development Portfolio

Question: Discuss about thePersonal Development Portfolio. Answer: Introduction There cannot be effective marketing devoid of strategic decision-making within the organization. It requires an in-house discussion on the appropriate means of marketing to be employed depending on the market layout (Brest Krieger, 2010). Marketing cannot be strategic if not well discussed on well by the marketing department. Any marketing activity done in isolation of effective and strategic decision making cannot achieve the intended goal. For example, marketing activity intended to make the organizations name to the market needs in-depth discussion on the brand will be sold what brand to sell and how. Also, it is important to decide on the target market and availability of the targeted customers so that then event does not miss out on point. Marketing that is meant to counter a rival organization comes with their own peculiarity due to the goal intended to be achieved. Permeating an already established is not a simple task. It requires analysis on the strategies the rivals employ to capture the market ( Keillor, 2007). Possibility of success must be discussed to avoid wastage of resources on unworthy course. For example, marketing intended to attract pork meat consumers cannot bore any fruits if the marketing drive is conducted in a Muslim dominated area cannot meet the goal of convincing customers who are already subscribed to other types of meat by virtue of their religion. A prior meeting to consult on the prospects of such endeavor would minimize and reduce wastage of resources in non-promising marketing activities. However, if the aspect of in-house consultation is ignored, the business risks its finances due to consistent unsuccessful consumers drive. Marketing activities that require hiring of marketing personnel in case the organization does not have permanent personnel needs to consult on finance requirement for catering for incentives payable to them. Also, deciding on what market mix to employ is very since that what determines whether the organizations marketing strategy becomes a success or not. This would include collaborative input within the organization in considering whether sales by sample or any type would befit the organization considering the profit margin and financial position. From the discussion above, it is clear that marketing goes hand in hand with business decision-making and the latter cannot do without the former ( Pride Ferrell,2010). Application of the concepts learnt in this module would be helpful in line of managing organizations as operations manager. Collaborative operation within the organization under my stewardship would mean attainment of the intended goals, say, and marketing goal. In-house consultation in the organization would be critical in deciding what clothes to stalk, how we market our products and when we market them. To ensure a smooth transition of the concepts learnt in the coursework, I will organize training sessions and workshop with the organizations employees to impart the knowledge to the organization in practical; manner. The concepts studied in other modules are build-up of the current module. Take for example, business management that is expanded in this module in the sense that it encourages consultation before decision-making in marketing strategies. Maintaining high standards of integrity in business is very crucial since at times honesty is tested from many dimensions thus integrity forms the primary ethical issue that an organizations should invest in. integrity builds up other ethical issues such diversity and transparency in employment arena of the organization. Other ethical issues that touch on business are environmental concerns such that business activities are not expected to cause pollution of environment. Yes. My writing skills have improved since this module has intensified in delivery of responses in writing in many instances. For example, most of after-class discussions are made in writing which has really improved my writing skills. References: Brest, P., Krieger, L. H. (2010). Problem solving, decision making, and professional judgment: A guide for lawyers and policymakers. Oxford: Oxford University Press. Shankar, V., Carpenter, G. S. (2012). Handbook of marketing strategy. Cheltenham, UK: Edward Elgar Pub. Keillor, B. D. (2007). Marketing in the 21st century. Westport, Conn: Praeger. Iacobucci, D., J.L. Kellogg Graduate School of Management. (2001). Kellogg on marketing. New York: Wiley. Pride, W. M., Ferrell, O. C. (2010). Marketing. Australia: South Western Cengage Learning. Lamb, C. W., Hair, J. F., McDaniel, C. D. (2012). Essentials of marketing. Mason, Ohio: South-Western Cengage Learning.